Sunflower Blog - Directory Links......Can You Ignore Them?
Introduction
Of all the links out there, directories are among the easiest to get links from. In the ongoing stampede for quality inbound link, directories are often dismissed as carrying little weighting or simply a waste of money.
But hang on a minute, if you have ever tried to run a link building campaign, you will know how tough it is to get quality links - and if you are struggling to get links, then maybe so are your competitors.
Directories Can Still Help!!
Overlooking directories is a mistake. There are directories out there that are still powerful and been seen in them can only boost your search rankings. The Open Directory Project (DMOZ) for example is a very credible place to be seen and can drive traffic as well as improve search rankings.
The trick with directories is simple - find ones which will help your strategy. Here are a few quick tips and tricks:
- Go for long established directories, especially when paying for listings.
- Themed directories are a must - seek out the directories relevant to your industry.
- Make sure you get a genuine backlink - some directories use internal redirects which won't help you.
- Check your category has been indexed and appears in search results.
- Go for directories which appear in search results around you seed key phrases - its a good sign Google rates the directory.
- Does the directory allow any listing or does it have quality standards ?
Our message? Don't discount the directories; they may just save your link building activities!
Client Quotes
Assured Fire & Security - Rotherham, Yorkshire
"We have not only doubled our enquiries overnight but found the enquiries and orders to be of a higher quality"
Fishercast Global - Welshpool, Wales
"We set out to actively targeted the internet for new business and we are delighted with the results"
Jewel Blade Limited - Sheffield, Yorkshire
"Since working with Sunflower the rewards have been great. We have gained new business in new and existing countries"
