Sunflower Blog - Link Building.....The Essentials
Inbound Link Quality is the No 1 reason why some sites seem to be glued to the top of search engines. To compete, you need to develop your own link building campaign - but getting quality links to your web site is not easy and involves a great deal of time and effort.
We have produced a guide to the most commonly accepted way to get links to your site.
Content Development - Link Baiting
Great content is by far the best way to build up a strong online reputation. By providing useful resources for your visitors, you naturally encourage linking to your site. Bloggers, webmasters and site owners will repay your great content by linking to it. Also, don't be afraid to link to other great content you find that's relevant to your visitors. You may find that these links get noted and returned.
Market & Competitor Analysis
When looking at your link strategy, a good move is to research your market, competitors and related industries. Understanding your overall market can be of great benefit to a link building campaign and can uncover some real gems.
Articles & News
News and Articles can create a buzz about your business, product or services. Get interesting information on to the web and your stories may be picked up by bloggers, journalists and webmasters. Links to your business can quickly follow and improve you online visibility.
Blogging & Forums
Creating a blog is useful as fellow bloggers will be more likely to link to it. You can also ensure your efforts don't go unnoticed via rss feeds and submissions to blog search powers such as Technorati. Forums can create a buzz about your industry and encourage natural linking to posts.
Directories
Directories are still important. Gaining visibility in the right ones can give you credibility - but be warned, over submission can result in penalties. Also many directories provide no SEO benefit so it's important to understand which ones will help and which ones will suck life from your link building efforts.
Plain Old Advertising!
Some aspects of link building require your flair, effort and innovation. Some just require your advertising budget. A careful and well thought out advertising strategy can greatly impact you online profile.
Client Quotes
Keen2Learn - Doncaster, Yorkshire
"Sunflower have not only shown themselves to be diligent in the set up of our strategy, but have excelled in the follow through"
Jewel Fire - Rotherham, Yorkshire
"Sunflower have been one of the main contributing factors to our businesses 300% growth over the past 12 months"
Jewel Blade Limited - Sheffield, Yorkshire
"Since working with Sunflower the rewards have been great. We have gained new business in new and existing countries"
