Sunflower Blog - Picking Your SEO Agency - Our Top 5 Tips

It seems everyone wants a slice of your search marketing budget. With so many companies offering search engine optimisation and pay per click services - how do you possibly workout which are credible and ultimately, where to spend your marketing budget? We hope the following post is useful guide to picking a reputable agency.

Committed To Search?

Is search engine marketing really a major part of the business you plan to use? Are they accredited Google professionals or members of any search marketing associations for example? Our tip would be to choose an agency that can demonstrate a serious commitment to search engine marketing. In a market that moves quickly, your budget has to be spent with an agency that truly knows the search business.

Ask For Results !

Nothing speaks louder than results. Ask for a broad range of key phrases and make sure that the phrases you are given are not too unique. Use common sense and ask yourself - how many other people would search for this? Ensure you see some competitive key phrases in any list of key phrases you are presented with.

Do Some Research

We recommend you select an agency that follows Google's best practice and stays away from common forms of spam. High profile cases demonstrate that Google is prepared to dish out penalties to anyone they think to be outside their terms of service. There are also some great articles on search engine optimisation and we suggest you read them before commiting to an agency.

Ask Past Customers

Nothing is better than asking past customers for a review. You will quickly uncover any horror stories. Likewise, customers with positive stories will be happy to share their experience. Bad news also travels quickly, Google for the company you are thinking about using and you may get an insight into past customer experiences.

Meet Them

We recommend you visit your agency to get a feel for who they are and what they do. A site visit may be very worthwhile as you will get a feel for who you will be working with and the depth of their knowledge base. Ask for some details on the experience of the company.

  • Taking Control Of Search Engine Optimisation
  • Clean Code Matters!!
  • Link Building - The Essentials
  • Picking Your SEO Agency - Our Top 5 Tips
  • Link Building - A Reality Check
  • Directory Links - Can You Ignore Them?

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