Assured Fire & Security

Fire Alarm Company Achieves Growth Targets

Assured Fire & Security supply, install and maintain fire alarm and fire suppression systems. The company was regionally based and wanted to harness the internet to help achieve this growth.

After consultation, Sunflower introduced a national pay per click campaign with outstanding results. The campaign targeted the UK and through careful management, we have been able to remove unwanted traffic and consistently improve return on investment for the client.

The campaign targeted key product groups, with full conversion tracking across the campaign to measure performance.

We are proud to report the company now operates nationally from nine offices throughout the UK and this in part has been down to their successful campaign.

Key Facts

• Campaign helped achieve stunning sales growth
• 50% of new business enquiries achieved via internet
• Best performing advertising channel
• Attracted blue chip organisations
• Adwords campaign achieves best possible quality score
• Client now moved 90% of marketing budget online
• Highly successful campaign with excellent return on investment

"We found once Sunflower had implemented our strategy, we not only doubled our enquiries over night but found the enquiries and orders were of high quality from blue chip companies, councils, schools & other large organizations who would not of contacted us by the usual directories & advertising methods"
Simon Stokes, Director