Brock Metal

Our client manufactures Zinc alloys and required increased exposure from the internet in the UK & selected European markets (Germany & Italy). Pay per click was chosen to perform this task because it allowed quick and flexible access to each targeted geographic region and could easily be measured for performance.

To support this campaign, Sunflower designed and built a new web site for the company, one which was well optimised for search engines and which also included a simplified version of the web site in many languages, including German & Italian. This allowed us to send visitors to the most appropriate section of the web site. The campaign was also translated into both German & Italian to harness local language searches.

The campaign itself has been successful in bringing in new sales enquiries from the UK, Italy & Germany. Enquiries are now received on a regular basis and we continue to work with the company to find new ways to improve their campaign:

Key Facts

• New enquiries received from across Europe
• Multilingual ppc campaign
• Adwords campaign achieves best possible quality score
• Average click costs under 20p
• Campaign brought in new business from targeted markets
• Campaign achieved large return on investment